CPM Vietnam & the Combo-ization Trend: Driving F&B Online Growth in 2025
In the context of the 2025 F&B market, which is witnessing a strong shift toward food delivery platforms, brands—from large…
We turn strategy into flawless in-store execution, combining people, data, and technology to deliver measurable sales performance across every touchpoint.
Empowering your brand’s growth through strategic Point of Sale solutions. From ensuring product visibility to seamless channel integration, our services are customized to meet your unique business needs and enhance the customer journey.
Strong relationships with retail outlets are at the heart of everything we do. Today, more than 1,000 field staff operate nationwide to support our channel activities.
CPM Vietnam delivers field marketing solutions built on execution excellence, real-time insights, and measurable results.
From merchandising and POSM deployment to nationwide activations and sales force management, we help brands win at the point of sale — consistently, efficiently, and at scale.
Explore a selection of our field marketing projects, showcasing how CPM Vietnam delivers consistent execution, measurable impact, and real-world results across channels, markets, and touchpoints.
Hear directly from our clients as they share their experiences, insights, and the value they’ve gained through working with us. Their voices reflect our commitment to quality, trust, and long-term partnership.
"The CPM team helps us closely monitor market activities, respond quickly, and execute in-store displays more effectively. A highly reliable partner for our Trade Marketing team."
"With CPM Vietnam, we gain full control of data from the office to the point of sale, optimizing management and boosting the performance of our field team."
"CPM Vietnam enables tight monitoring of POSM, in-store displays, and field team reporting in a clear, synchronized, and fast manner."
"The CPM Vietnam team, together with the Ftrack software, enables effective management of BAs, inventory, and in-store displays — all clearly tracked in real time."
Driven by innovation and collaboration, our team transforms challenges into meaningful outcomes for our clients.
Tell us about your brand and where you’re headed. Our experts will find the perfect blend of activation for your objectives.
CPM Vietnam delivers end-to-end field marketing solutions designed to drive sales performance and brand visibility at the point of sale. Our core services include Merchandising, Auditing, POSM Deployment, Store Activation, Mystery Shopping, KPI Tracking, and Sales Force management — all executed with precision, scale, and measurable impact.
We work with leading FMCG brands, food & beverage companies, retailers, and service providers seeking reliable execution across traditional trade, modern trade, foodservice, and café channels. Our clients trust CPM Vietnam to manage large-scale, multi-site operations consistently nationwide.
Our strength lies in combining on-the-ground execution with data-driven insight. With deep local market knowledge, advanced reporting technology, and experienced field teams, we help brands move faster, execute smarter, and achieve tangible commercial results.
Yes. Our portfolio features nationwide merchandising programs, POSM rollouts, store activations, auditing projects, and sales force deployments across multiple industries. Selected case studies are available in our News & Insights section.
We follow a structured execution model — from planning and training to deployment, monitoring, and reporting. Every program is supported by real-time tracking, performance dashboards, and continuous optimization to ensure objectives are met on time and at scale.
Quality control is built into every stage of our operations. Through KPI tracking, real-time audits, and on-site supervision, we ensure consistent execution while meeting strict timelines across all locations.
Absolutely. CPM Vietnam designs tailored field marketing solutions based on your channel strategy, target audience, and commercial goals — whether it’s a short-term activation or a long-term nationwide program.
Explore our latest news, industry insights, and expert perspectives on field marketing, merchandising, and brand activation.
In the context of the 2025 F&B market, which is witnessing a strong shift toward food delivery platforms, brands—from large…
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