Solving the Year-End Inventory Challenge: How Merchandising Drives Sales Speed
Inventory Pressure – A Familiar Challenge That’s Becoming Increasingly Complex Every year-end period, especially as the Lunar New Year approaches, businesses in FMCG, food & beverages, cosmetics, and electronics all face the heavy pressure of clearing inventory. This is not only a critical time to close sales and improve cash flow, but also a crucial […]
Distribution & Merchandising: Why FMCG Brands Rely on Field Marketing Agencies
As Vietnam’s retail market continues to grow rapidly while becoming increasingly competitive, getting products into consumers’ hands is no longer simply a matter of supply chain efficiency. In today’s modern retail landscape, more than 70% of purchasing decisions are made right at the store. This turns the point of sale into a critical ‘battlefield,’ requiring […]