In the context of the 2025 F&B market, which is witnessing a strong shift toward food delivery platforms, brands—from large chains to independent outlets—are actively seeking solutions to optimize their digital presence. One of the most prioritized strategies emerging is product “combo-ization”: bundling food and beverages to create quick ordering options, increase average order value, and improve conversion rates on delivery apps.
However, executing an effective combo campaign on platforms such as GrabFood or ShopeeFood is far from simple for many outlets. Challenges range from correctly setting up combos, persuading store owners to participate, ensuring accurate pricing, product selection, and structure in line with platform requirements, to verifying information and optimizing execution across hundreds of different locations.
This is precisely where CPM Vietnam’s Taskforce Activation model demonstrates its competitive advantage.
Taskforce Activation – A Specialized Taskforce Enabling Seamless “Combo-ization” from Physical Stores to Digital Platforms
With more than 20 years of experience in Field Marketing in Vietnam, CPM Vietnam provides a highly professional Taskforce Activation team, trained to execute large-scale, fast, and accurate in-store activation programs. For F&B brands, this service significantly shortens the time required to deploy combo offerings on delivery platforms while ensuring consistency across thousands of outlets.
Key Values Delivered by CPM
✔ Rapid combo activation on GrabFood & ShopeeFood
The Taskforce works directly at store level, supporting outlet owners in setting up combos that fully comply with both brand guidelines and platform requirements.
✔ Store owner engagement backed by real revenue data
CPM’s team clearly communicates tangible benefits—higher average order value, increased order frequency, and improved visibility—resulting in higher participation rates.
✔ Accurate pricing and product assortment assurance
On-site verification and standardization prevent pricing discrepancies or missing items that could cause combos to be rejected by platform systems.
✔ Fast and transparent validation process
Standardized monitoring and approval workflows ensure each combo is correctly configured and published on time.
✔ Cost optimization and performance uplift through a professional Taskforce model
CPM deploys centrally managed teams with real-time reporting, delivering high efficiency and fast rollout at scale.
Great Combos – Accelerated Revenue Growth
In practice, F&B outlets that implement well-structured combos achieve clear performance gains:
- Higher average order value
- Improved conversion from search to order
- Increased online revenue without additional investment in space or manpower
As competition intensifies on food delivery platforms, combo-ization is no longer just a trend—it is becoming a critical strategy for optimizing online revenue and sustaining growth.
CPM Vietnam’s Solution – A Launchpad for F&B Brands to Break Through on Digital Platforms
With nationwide execution capabilities, deep market expertise, and a robust monitoring system, CPM Vietnam is ready to partner with brands to enhance online sales performance through in-store activation.
📈 Right combos – strong visibility – accelerated revenue growth.
Let CPM Vietnam help your brand achieve sustainable growth, starting right from the point of sale.
