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Auditing

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Auditing

Comprehensive programmes including face-to-face, telephone and online.

What's Included:

Audit Framework Setup

Customized checklist based on brand objectives.

Shelf & Visibility Audit

Measure share of shelf and display quality.

Price & Promotion Check

Verify in-store compliance with trade plans.

Competitor Monitoring

Track competitor activities and positioning.

Photo-based Validation

Visual proof for accurate auditing.

Insight-driven Reports

Actionable data to support decision-making.

Why It Matters:

Delivers accurate on-ground data to support smarter commercial decisions.

  • Improves execution visibility
  • Identifies retail gaps
  • Enhances campaign control

Who It’s For:

Built for brands competing in high-density retail environments.

  • Sales & trade marketing teams
  • Regional managers
  • Nationwide operations

MORE SERVICES

Merchandising
Auditing
POSM Deployment
Store Activation
Mystery Shopping
KPI Tracking
Sales Force

Let’s Turn Field Data Into Actionable Insights

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Projects Completed
+ 1000
  • Why Always Us?

Effort That

Delivers,

Reliable

Insights.

CPM Vietnam conducts structured audits through face-to-face, telephone, and online methodologies. We provide accurate, actionable data that helps brands monitor performance, identify gaps, and make informed decisions with confidence.

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Voices

of Our

Valued Clients.

Trusted by global and local brands, CPM Vietnam delivers excellence in field marketing execution. Our clients value our reliability, insight-driven approach, and the measurable results we bring to every campaign.