Inventory Pressure – A Familiar Challenge That’s Becoming Increasingly Complex
Every year-end period, especially as the Lunar New Year approaches, businesses in FMCG, food & beverages, cosmetics, and electronics all face the heavy pressure of clearing inventory. This is not only a critical time to close sales and improve cash flow, but also a crucial stage in preparing for the upcoming year’s business plan.
However, even with rising consumer demand and intensified promotional and advertising campaigns, many brands still struggle with stagnant inventory, delayed cash flow, and increasing storage costs
The Biggest Bottleneck: Suboptimal In-Store Display Execution
One of the core reasons inventory clearance becomes difficult lies in the suboptimal merchandising execution at the point of sale. In reality, shelves are where brands directly connect with consumers and play a decisive role in triggering impulse purchases.
Yet many businesses place products in unattractive positions—outside the shopper’s eye level—or display them in ways that fail to stimulate purchase intent. Promotional messages are sometimes unclear, causing customers to miss the offers entirely.
In addition, limited in-store manpower can result in slow replenishment, leading to empty shelves during peak hours and lost sales opportunities. Field data is often reported late, preventing the back office from making timely adjustments when displays deviate from standards or when POSM materials are damaged.
CPM Vietnam – A Comprehensive Merchandising Solution for Peak Season”
To solve this challenge, a professional merchandising solution becomes a critical factor, especially during the year-end peak period. With more than two decades of experience in Field Marketing in Vietnam, CPM has developed a comprehensive merchandising service that helps businesses clear inventory quickly and sustainably, while optimizing costs and boosting sales performance.
First, CPM builds merchandising strategies based on an in-depth analysis of shopper behavior specific to each product category. From there, the expert team recommends scientifically structured shelf layouts and POSM designs—from gondola end displays to promotional islands and eye-catching standees—while ensuring that promotional messages are presented prominently to stimulate immediate purchase intent.
In addition to strategy, CPM owns a nationwide team of professional Merchandisers who are thoroughly trained to execute large-scale merchandising programs across the country. This team not only ensures continuous replenishment to prevent empty shelves during peak hours, but also directly supports the activation of major promotional campaigns such as the Lunar New Year.
What sets CPM apart is its application of FTrack technology—an exclusive real-time field monitoring platform. FTrack enables instant updates of photos, inventory levels, and display conditions at each point of sale. This allows businesses and management teams to track, control, and promptly make adjustments whenever non-compliant displays are detected or stock needs replenishment, ensuring every campaign runs smoothly and accurately
Leading brands in FMCG, F&B, and cosmetics have recorded significant results after partnering with CPM. The synchronized deployment of merchandising systems across thousands of retail points in a short period has helped accelerate inventory clearance by 30–40% compared to in-house execution. Peak-season sales consequently doubled or even tripled, while reporting time was reduced by up to 80% thanks to automated data from FTrack. Beyond the numbers, brand imagery was consistently maintained and presented professionally across the entire retail network.
It is clear that clearing year-end inventory is not merely a matter of promotions or advertising—it is a strategic challenge at the point of sale, where revenue is directly determined. With a full-package merchandising service combined with the FTrack monitoring platform, CPM Vietnam provides businesses with a comprehensive solution: accelerating sales, optimizing operational costs, and safeguarding brand image throughout the peak season. This is the golden moment to turn inventory into a growth opportunity rather than a burden for the upcoming year.