Case Study

PepsiCo

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Pepsi POSM Installation

Case Overview:

Challenge:

SPVB partnered with CPM Vietnam to install and maintain POSM across the nationwide General Trade (GT) channel. Beyond high-quality in-store execution, the program required fast deployment to meet strict timelines and a robust reporting capability to track rollout progress across a wide, fragmented outlet network.

The key challenge was scaling consistent Pepsi brand visibility—while keeping installation standards, maintenance discipline, and clear field updates across provinces and cities nationwide.

Solution:

CPM successfully executed a nationwide POSM deployment rollout, covering posters, hangers, banners, and an expanded set of storefront tools across all provinces and cities in Vietnam. To maximize efficiency and visibility control, CPM integrated a cloud-based reporting system enabling:

Real-time reporting: instant installation status and updates

Outlet mapping: detailed tracking of all participating outlets

With standardized field governance, CPM ensured consistent in-store execution while managing large-scale rollout speed and quality nationwide.

Outcome:

The program boosted Pepsi’s visibility across 34 provinces, supported by real-time updates and outlet-level tracking.

Projects Completed

+ 1000

We Work

With,

Precision

Impact

Deliver.

CPM Vietnam delivers field marketing solutions built on execution excellence, real-time insights, and measurable results. From merchandising and POSM deployment to nationwide activations and sales force management, we help brands win at the point of sale—consistently, efficiently, and at scale.

In-Store Execution Excellence

Nationwide Coverage & Consistency

KPI Tracking & Reporting Accuracy