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Visa needed to strengthen contactless payment visibility in Metro environments—high-traffic public spaces with strict safety rules, limited installation windows, and complex stakeholder coordination.
Unlike typical retail POSM, each station has different passenger flow, sightlines, and mounting constraints, making standard designs ineffective. The key challenge was delivering consistent, high-impact branding across multiple stations while ensuring compliance, installation quality, and uninterrupted operations. Visa required a trusted POSM deployment service to manage end-to-end execution—from site assessment and production control to installation and proof-of-execution—under tight timelines and rigorous quality standards.
