CPM Vietnam & the Combo-ization Trend: Driving F&B Online Growth in 2025
In the context of the 2025 F&B market, which is witnessing a strong shift toward food delivery platforms, brands—from large chains to independent outlets—are actively seeking solutions to optimize their digital presence. One of the most prioritized strategies emerging is product “combo-ization”: bundling food and beverages to create quick ordering options, increase average order value, […]
CPM Brings Biometric “Tap & Go” Payments to Cat Linh – Ha Dong Metro
Hanoi, December 5, 2025 – At Cat Linh Station, Hanoi Metro One Member Limited Liability Company (Hanoi Metro) officially held a launch ceremony announcing the implementation of a next-generation Automated Fare Collection (AFC) system, integrating advanced features such as digital identification, electronic authentication, biometric recognition, and cashless payment. The rollout of the “Tap to Ride” […]
CPM Vietnam Optimizes POSM for Foodservice & Café Networks
On-trade POSM: The Challenge of Aesthetics and Differentiated Objectives In the On-trade marketing environment, POSM materials (MICA displays, signage, etc.) are not merely information carriers but an integral part of the spatial experience. However, rolling out POSM across thousands of outlets presents a critical challenge: meeting two fundamentally different standards—foodservice outlets, which prioritize speed and […]
Solving the Year-End Inventory Challenge: How Merchandising Drives Sales Speed
Inventory Pressure – A Familiar Challenge That’s Becoming Increasingly Complex Every year-end period, especially as the Lunar New Year approaches, businesses in FMCG, food & beverages, cosmetics, and electronics all face the heavy pressure of clearing inventory. This is not only a critical time to close sales and improve cash flow, but also a crucial […]
Distribution & Merchandising: Why FMCG Brands Rely on Field Marketing Agencies
As Vietnam’s retail market continues to grow rapidly while becoming increasingly competitive, getting products into consumers’ hands is no longer simply a matter of supply chain efficiency. In today’s modern retail landscape, more than 70% of purchasing decisions are made right at the store. This turns the point of sale into a critical ‘battlefield,’ requiring […]