Established in 2004, CPM Vietnam began with a mission to revolutionize how brands connect with consumers at the point of purchase. Our deep local roots combined with global standards set us apart from day one.
In 2008, we achieved a significant milestone by joining the prestigious CPM global network, bringing international expertise and world-class retail methodologies to the Vietnamese market.
Three decades of commitment to excellence.
A small company was established offering salesmen for hire to FMCG, Pharmaceutical, Government, and Utilities sectors. This marked the start of CPM’s journey in delivering field marketing services.
Early Years
CPM officially rebranded as Counter Product Merchandising, reflecting its evolving business focus on retail services and merchandising solutions.
Early Years
Due to wartime hardship, CPM faced a significant setback. However, the company remained resilient and continued its journey after the war.
Early Years
CPM reached 10 employees and turnover exceeded £100,000, marking the beginning of its steady growth in the field marketing industry.
Early Years
CPM launched its “Below the Line Promotions” (BLP) division, which specialized in sales promotion services, including field marketing and sales promoters.
Early Years
The 1970s saw CPM working with leading household brands like Lurpak and Exlax, growing its market share and expanding its service offerings.
Early Years
In 1985, CPM secured a major partnership with Mars and expanded its international footprint by opening an office in Ireland. This marked the beginning of CPM’s global expansion, solidifying its presence in the European market.
Early Years
CPM successfully opened offices in Belgium and France, expanding its European presence and further strengthening its capabilities.
Early Years
CPM expanded its operations globally, with offices opening in France, Sweden, Belgium, Germany, Switzerland, Italy, Netherlands, and Spain, solidifying its position in the global field marketing industry.
Early Years
CPM acquired its fourth European Call Centre, enhancing its ability to manage large-scale campaigns and provide exceptional client service across Europe.
Early Years
CPM expanded its footprint into Australasia, opening CPM Australia and marking a significant milestone in its global expansion strategy.
Early Years
CPM Vietnam was founded with a focus on field marketing and sales force solutions, serving the rapidly growing retail sector in Vietnam.
Early Years
CPM Vietnam began expanding nationwide, with the field staff team growing significantly. During this period, we successfully implemented projects for global brands in FMCG, technology, and healthcare industries, while introducing new services such as POSM deployment and retail activations.
Growth and Expansion
Between 2010 and 2015, CPM Vietnam expanded its operations to cover all 63 provinces across the country, becoming a leader in providing merchandising solutions and retail services for major FMCG and consumer electronics brands. This nationwide reach allowed us to deliver top-tier field marketing solutions consistently, establishing CPM Vietnam as a trusted partner for global brands operating in Vietnam.
Growth and Expansion
CPM Vietnam successfully rolled out multi-channel activations for global clients and enhanced its technology capabilities, particularly through F-Track, our proprietary system for real-time performance tracking and reporting.
Growth and Expansion
CPM Vietnam begins integrating AI technology into product counting and image quality control, greatly improving the accuracy and efficiency of product tracking and visual merchandising monitoring at scale.
Our Future
We don't just execute tasks; we build long-term value for brands and create meaningful opportunities for thousands of people across Vietnam.
CPM Vietnam Our Vision & Commitment