Our

Services

Home – Our Services

From

Concept

to

Completion.

We deliver end-to-end solutions that transform ideas into measurable results. From strategic planning and concept development to flawless execution in-store, CPM ensures every stage is aligned, efficient, and performance-driven—helping brands stand out and succeed at the point of sale.

Merchandising

Our high-impact physical and digital merchandising solutions will drive sales and give you a true competitive advantage, both in-store and online.

Auditing

CPM’s inclusive suite of auditing services goes beyond in-store visits. It embraces face-to-face, telephone and online points of contact with consumers.

POSM Deployment

Our high-impact POSM deployment solutions enhance customer engagement and ensure your brand leaves a lasting impression at purchase.

Store Activation

We deliver connected live events and marketing experiences that truly resonate with your audience and create lasting impact.

Mystery Shopping

CPM’s team of highly qualified researchers captures valuable market intelligence in real time, supported by advanced technology tools.

KPI Tracking

Our high-impact KPI tracking solutions provide real-time insights into business performance, enabling data-driven decisions that drive success.

Sales Force

CPM’s adaptable salesforces bring industry-leading expertise across Retail, B2B, and B2C channels, delivering strong coverage and consistent performance at every touchpoint. Powered by insight, data science, and predictive analytics, we help you maximise sales, profit, and ROI through smarter targeting, sharper execution, and continuous optimisation.
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We Work

Smart,

Effort That

Counts.

Because we combine deep market expertise, proven execution, and innovative technology to deliver consistent results. CPM is a trusted partner that understands your business, adapts to your needs, and drives measurable impact at every point of sale.

Our

Impact

in

Numbers

and

Results.

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CASE

STUDIES

Our portfolio showcases a selection of projects delivered across multiple markets and channels. Each case reflects CPM’s expertise in execution, strategic thinking, and measurable results at the point of sale.

Let's

Work

Together!

Everything

You Need to

Know About

Working

With Us.

CPM Vietnam delivers end-to-end field marketing solutions designed to drive sales performance and brand visibility at the point of sale. Our core services include Merchandising, Auditing, POSM Deployment, Store Activation, Mystery Shopping, KPI Tracking, and Sales Force management — all executed with precision, scale, and measurable impact.

We work with leading FMCG brands, food & beverage companies, retailers, and service providers seeking reliable execution across traditional trade, modern trade, foodservice, and café channels. Our clients trust CPM Vietnam to manage large-scale, multi-site operations consistently nationwide.

Our strength lies in combining on-the-ground execution with data-driven insight. With deep local market knowledge, advanced reporting technology, and experienced field teams, we help brands move faster, execute smarter, and achieve tangible commercial results.

Yes. Our portfolio features nationwide merchandising programs, POSM rollouts, store activations, auditing projects, and sales force deployments across multiple industries. Selected case studies are available in our News & Insights section.

We follow a structured execution model — from planning and training to deployment, monitoring, and reporting. Every program is supported by real-time tracking, performance dashboards, and continuous optimization to ensure objectives are met on time and at scale.

Quality control is built into every stage of our operations. Through KPI tracking, real-time audits, and on-site supervision, we ensure consistent execution while meeting strict timelines across all locations.

Absolutely. CPM Vietnam designs tailored field marketing solutions based on your channel strategy, target audience, and commercial goals — whether it’s a short-term activation or a long-term nationwide program.