CPM Vietnam & the Combo-ization Trend: Driving F&B Online Growth in 2025

In the context of the 2025 F&B market, which is witnessing a strong shift toward food delivery platforms, brands—from large…

CPM Brings Biometric “Tap & Go” Payments to Cat Linh – Ha Dong Metro

Hanoi, December 5, 2025 – At Cat Linh Station, Hanoi Metro One Member Limited Liability Company (Hanoi Metro) officially held…

CPM Vietnam Optimizes POSM for Foodservice & Café Networks

On-trade POSM: The Challenge of Aesthetics and Differentiated Objectives In the On-trade marketing environment, POSM materials (MICA displays, signage, etc.)…

Solving the Year-End Inventory Challenge: How Merchandising Drives Sales Speed

Inventory Pressure – A Familiar Challenge That’s Becoming Increasingly Complex Every year-end period, especially as the Lunar New Year approaches,…

Distribution & Merchandising: Why FMCG Brands Rely on Field Marketing Agencies

As Vietnam’s retail market continues to grow rapidly while becoming increasingly competitive, getting products into consumers’ hands is no longer…