Merchandising

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Merchandising

High-impact solutions to optimise ROI
Here at CPM, we have over 80 years of merchandising experience behind us. And we’re constantly reapplying our knowledge to deliver merchandising solutions that really deliver. From traditional physical merchandising to ever-evolving digital merchandising, we’re transforming the way products are presented to customers.

What's Included:

Outlet Coverage Planning

Strategic route planning to maximize outlet reach and sales efficiency.

On-shelf Availability

Ensure products are always present, visible, and sell-ready.

Planogram Compliance

Maintain correct shelf layout and brand visibility standards.

Stock Rotation

Prevent expired goods and optimize inventory turnover.

Price & Promotion Execution

Accurate pricing and promotion deployment at store level.

Daily Reporting & Photos

Real-time field updates with photo-based validation.

Why It Matters:

Ensures products are visible, available, and correctly displayed at every point of sale.

Who It’s For:

Built for brands competing in high-density retail environments.

Projects Completed
+ 1000

Effort That

Drives,

In-Store

Impact.

Our merchandising teams ensure products are perfectly placed, consistently available, and fully compliant across all retail channels. With disciplined execution and real-time reporting, CPM Vietnam helps brands strengthen visibility and convert shelf presence into sales performance.

Let's

Work

Together!

Voices

of Our

Valued Clients.

Trusted by global and local brands, CPM Vietnam delivers excellence in field marketing execution. Our clients value our reliability, insight-driven approach, and the measurable results we bring to every campaign.