{"id":1341,"date":"2025-12-17T15:59:13","date_gmt":"2025-12-17T08:59:13","guid":{"rendered":"https:\/\/cpmvietnam.com\/?p=1341"},"modified":"2025-12-25T16:20:56","modified_gmt":"2025-12-25T09:20:56","slug":"cpm-vietnam-and-the-combo-ization-wave-on-food-delivery-apps-an-activation-solution-helping-fb-brands-accelerate-online-revenue-in-2025","status":"publish","type":"post","link":"https:\/\/cpmvietnam.com\/vi\/blog\/cpm-vietnam-and-the-combo-ization-wave-on-food-delivery-apps-an-activation-solution-helping-fb-brands-accelerate-online-revenue-in-2025\/","title":{"rendered":"CPM Vietnam & the Combo-ization Trend: Driving F&B Online Growth in 2025"},"content":{"rendered":"

In the context of the 2025 F&B market<\/strong>, which is witnessing a strong shift toward food delivery platforms<\/strong>, brands\u2014from large chains to independent outlets\u2014are actively seeking solutions to optimize their digital presence. One of the most prioritized strategies emerging is product \u201ccombo-ization\u201d<\/strong>: bundling food and beverages to create quick ordering options, increase average order value, and improve conversion rates on delivery apps.<\/p>\n\n\n\n

However, executing an effective combo campaign on platforms such as GrabFood<\/strong> or ShopeeFood<\/strong> is far from simple for many outlets. Challenges range from correctly setting up combos, persuading store owners to participate, ensuring accurate pricing, product selection, and structure in line with platform requirements, to verifying information and optimizing execution across hundreds of different locations.<\/p>\n\n\n\n

This is precisely where CPM Vietnam\u2019s Taskforce Activation model<\/strong> demonstrates its competitive advantage.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Taskforce Activation \u2013 A Specialized Taskforce Enabling Seamless \u201cCombo-ization\u201d from Physical Stores to Digital Platforms<\/h2>\n\n\n\n

With more than 20 years of experience in Field Marketing in Vietnam<\/strong>, CPM Vietnam<\/strong> provides a highly professional Taskforce Activation team<\/strong>, trained to execute large-scale, fast, and accurate in-store activation programs. For F&B brands, this service significantly shortens the time required to deploy combo offerings on delivery platforms while ensuring consistency across thousands of outlets<\/strong>.<\/p>\n\n\n\n

Key Values Delivered by CPM<\/strong><\/h3>\n\n\n\n

\u2714 Rapid combo activation on GrabFood & ShopeeFood<\/strong>
The Taskforce works directly at store level, supporting outlet owners in setting up combos that fully comply with both brand guidelines and platform requirements.<\/p>\n\n\n\n

\u2714 Store owner engagement backed by real revenue data<\/strong>
CPM\u2019s team clearly communicates tangible benefits\u2014higher average order value, increased order frequency, and improved visibility\u2014resulting in higher participation rates.<\/p>\n\n\n\n

\u2714 Accurate pricing and product assortment assurance<\/strong>
On-site verification and standardization prevent pricing discrepancies or missing items that could cause combos to be rejected by platform systems.<\/p>\n\n\n\n

\u2714 Fast and transparent validation process<\/strong>
Standardized monitoring and approval workflows ensure each combo is correctly configured and published on time.<\/p>\n\n\n\n

\u2714 Cost optimization and performance uplift through a professional Taskforce model<\/strong>
CPM deploys centrally managed teams with real-time reporting, delivering high efficiency and fast rollout at scale.<\/p>\n\n\n\n

Great Combos \u2013 Accelerated Revenue Growth<\/strong><\/h2>\n\n\n\n

In practice, F&B outlets that implement well-structured combos<\/strong> achieve clear performance gains:<\/p>\n\n\n\n

    \n
  • Higher average order value<\/strong><\/li>\n\n\n\n
  • Improved conversion from search to order<\/strong><\/li>\n\n\n\n
  • Increased online revenue without additional investment in space or manpower<\/strong><\/li>\n<\/ul>\n\n\n\n

    As competition intensifies on food delivery platforms, combo-ization<\/strong> is no longer just a trend\u2014it is becoming a critical strategy<\/strong> for optimizing online revenue and sustaining growth.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    CPM Vietnam\u2019s Solution \u2013 A Launchpad for F&B Brands to Break Through on Digital Platforms<\/strong><\/h2>\n\n\n\n

    With nationwide execution capabilities, deep market expertise, and a robust monitoring system, CPM Vietnam<\/strong> is ready to partner with brands to enhance online sales performance through in-store activation<\/strong>.<\/p>\n\n\n\n

    \ud83d\udcc8 Right combos \u2013 strong visibility \u2013 accelerated revenue growth.<\/strong>
    Let CPM Vietnam<\/strong> help your brand achieve sustainable growth, starting right from the point of sale.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    In the context of the 2025 F&B market, which is witnessing a strong shift toward food delivery platforms, brands\u2014from large chains to independent outlets\u2014are actively seeking solutions to optimize their digital presence. One of the most prioritized strategies emerging is product \u201ccombo-ization\u201d: bundling food and beverages to create quick ordering options, increase average order value, […]<\/p>","protected":false},"author":2,"featured_media":1346,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/cpmvietnam.com\/vi\/wp-json\/wp\/v2\/posts\/1341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmvietnam.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmvietnam.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmvietnam.com\/vi\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmvietnam.com\/vi\/wp-json\/wp\/v2\/comments?post=1341"}],"version-history":[{"count":2,"href":"https:\/\/cpmvietnam.com\/vi\/wp-json\/wp\/v2\/posts\/1341\/revisions"}],"predecessor-version":[{"id":1827,"href":"https:\/\/cpmvietnam.com\/vi\/wp-json\/wp\/v2\/posts\/1341\/revisions\/1827"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmvietnam.com\/vi\/wp-json\/wp\/v2\/media\/1346"}],"wp:attachment":[{"href":"https:\/\/cpmvietnam.com\/vi\/wp-json\/wp\/v2\/media?parent=1341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmvietnam.com\/vi\/wp-json\/wp\/v2\/categories?post=1341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmvietnam.com\/vi\/wp-json\/wp\/v2\/tags?post=1341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}